Share information about new products with all employees.
It's not just salespeople who talk to your customers.

During staff or team meetings, brainstorm ideas about how your workgroup can impact company goals or improve profitability.

Communicate new or unfamiliar topics face-to-face and provide plenty of opportunity for your team to ask questions about the new information.

Distribute articles about innovations occurring in your industry; talk with your team about how they are affecting your business.

Discuss quarterly and annual financial results with your team as soon as they are published.

Source: L.M. Dulye & Co. 2008